PBS Kids: Measure Up! Marketing Deal Complete, Box Office Expectations Low

DECEMBER 30, 2019 - TYSONLANDIAN MOVIES

It has been announced what marketing PBS Kids: Measure Up takes. The film is directed by Paula Kerger, the CEO of PBS, and Steve "Spaz" Williams, who hadn't directed since 2006's The Wild; Disney's Madagascar rip-off. It is set to release March 20, 2020. Zimmer Pictures will partner with Burger King, Wal-Mart, Chevrolet, H&M, and Sprint for $75 million.

While the final trailer looks really good, however, we can expect the movie to absolutely bomb at the box office, it has a $120 million production budget, plus the $75 million marketing, means that Zimmer Pictures needs at least $220-250 million to break even, and we're sure the worldwide gross is going to drop just below that mark.